On Google and thousands of other websites ads appear next to the search results. While it is difficult for a new property website to achieve page one organic search results in time to be much use in the marketing program, Google ads provide a way of presenting your property on page one of a buyer's search.
The above ad appeared on page one for a Google search for the keyword "Real Estate Grafton New York" and many other pertinent keywords.
a buyer searching for real estate in Grafton NY would have the opportunity to click on the listing and be taken to the property website which would present an ideal picture of the listings and easy showing request.